Local SEO
Ranking Small Businesses

Our local search engine optimisation (SEO) packages can be used in conjunction with our web design. These packages will push you up the rankings to increase your website organic traffic and capture them all important inbound enquiries.

Local SEO For Small Businesses
HOW DOES IT WORK?

OUR STRUCTURE

Keyword Research

The first stage of any SEO campaign is the keyword research, this is the process in finding the right keywords that should be targetted in order to generate warm leads to your website. It is important to target keywords that are actually getting the optimal amount of search queries, therefore keyword research can be the number one factor whether your website traffic generates 10 unique visitors or 1000 each month. Google Keyword Planner along with a few other nifty tools can provide search volumes and even in some cases competitiveness reports to give a clear insight on what keywords you should be targeting and what level of work it’ll take to get high into the rankings.

Competitor Analysis

When researching the right keywords to structure the campaign around we will also analyse the competitor websites within the top rankings. This analysis will allow us to uncover how the competitors have ranked to the top page and also will give us a good insight on what is needed to outrank them within our own campaign.

On-site SEO

Once we have the keywords we want to target for the campaign we will ensure that the web page follows Googles best practices to onsite search engine optimisation. This will lay the foundations for your campaign and give your website the best start in ranking for your chosen keywords. This could include building specific search engine optimised pages or altering your current page to provide more relevancy to the search term we are targetting.

Off-site SEO

The off-site SEO normally known as 'link building' will be the last step of the campaign and one that will be ongoing. Here we will build relevant links back to your website to build it's authority in the eyes of the search engines. This will include business directory listings, social media profiles, blog posts, forum and social media interactions and much more.

THE ELEMENTS OF OUR

LOCAL SEO STARTUP PACKAGES

It’s one thing having a web page that outlines your products/services to your customers but it’s a completely different ball park when writing engaging sales copy that will leave the viewer either wanting to know more and actually putting their hand in their pocket. We have teamed up with a couple of pretty talented copywriters to do just that for you.

Not only do our copywriting services aim to increase enquiries and conversions but it’s structured to Google’s preferences, allowing top quality content to push you up the rankings.

Consistently spreading your company’s Name, Address and Phone (NAP) through reputable websites is a key factor to building your business authority online. It is highly recommended that once the address format is chosen that is placed on your website, ideally in the footer of each page and stays consistent through all citations. For example if Rd is used instead of road, then make sure this is the case across the board.

This will make Googles job easier when evaluating how your website is networking amongst other websites and directories. Local NAP Citations

Having links refer back to your website can be the deciding factor whether your website sunbathes on page 1 or drowns on page 10, yes it certainly is that cut throat. Having well written, lengthy, engaging articles can put you in a good position when approaching website owners to link back to your website. This stage takes a little self-initiative and the power of thinking outside the box in order to smartly land on high authority websites.

Remember relevance is key when ranking; there is no relevancy obtaining a link from a gambling website if you’re a self-employed carpenter.

Having a blog on your website can seem time consuming and an absolute chore, but I can promise you writing articles relevant to your niche will generate bags of new potential leads. How does it work? Well to cut a long story short, if you think of having your standard 5 website pages indexed into Google, this means 5 different pages that show up in Google right? Well a blog will mean every new blog post will act as a new link in Google. Therefore writing 5 blog posts will double your chances of generating leads. Also do not forget that Google favours websites that are updated with fresh new content.

You could take this one step further by ranking your blog article in Google and then drawing the views over to your products and services through affective call to actions.

Google, Bing and Yahoo all offer a range of amazing tools for local businesses. We will set up and depending on what package you choose optimise your business into Google My Business, Bing Local and Yahoo Local. This will give you a good platform to stand on when ranking locally for your chosen keywords. SEO Business Listing

It is important to target keywords that are actually getting the optimal amount of search queries, therefore keyword research can be the number one factor whether your website traffic generates 10 unique visitors or 1000. Google Keyword Planner along with a few other nifty tools can provide search volumes and even in some cases competitiveness reports to give a clear insight on what keywords you should be targeting and what level of work it’ll take to get high into the rankings.