For any site that wants to rank on Google and bring in a decent amount of traffic, on-page SEO is the first hurdle. Gone are the days when one could simply use spun and keyword stuffed content on their website and blast it with millions of low quality links to end up on the first page of Google. The SEO game has changed completely over the past few years, and on-page SEO is more important than ever. Only properly optimized sites are now being able to make it to the first page for their desired keywords. Also, on top of that, on-page SEO also matters more than you can imagine in increasing your conversion rates.

With that in mind, let us now take a look at some of the most important factors that one needs to take into account while optimizing their site for the search engines, especially Google. In no particular order:

  1. Awesome content

Must be annoyed of hearing it again and again right? Well, you shouldn’t be. After all, nowadays, the quality of content on your site matters more than ever. It not only plays a major role in your site’s rankings, but is also the most important factor for ensuring a healthy conversion rate.

In order to go a little deeper, let us think upon the fact that Google wants to offer quality information to its users. It isn’t just interested in ‘content good for SEO’, but rather needs something that provides real value to its users. It wants your website’s content to satisfy the demand of information the users are looking for.

Hence, the importance of having unique, high quality, and naturally flowing content on your site cannot be emphasized enough on. Just understand the fact that your content is your primary investment. The better the content is, the higher the returns will be.

  1. Keyword density

Keyword density, in simple words, refers to the percentage of presence of keywords in your article. This placement of keywords in your articles is what helps you rank your site for those particular keywords.

Though the fact that keyword density too is quite an important factor in on-page SEO of a site isn’t uncommon, a lot of people still seem to be doing it all wrong. A higher keyword density doesn’t mean more traffic, and vice versa. Also, just stuffing in your keywords anywhere you like in the articles will probably do more harm than good.

As far as the keyword density is concerned, you should take care of the following:

  • Keywords should be slipped in naturally, not stuffed in.
  • Your keyword should be placed at least once in the first 100 words of an article.
  • Your title should include your keyword in a natural way, though it seems that it would be better if you try to place it at the start of your title.

And last but not the least you shouldn’t just go with any keyword density you think would be right. A little search around the currently top ranking sites for your keywords and checking their keyword density might come in handy in helping you decide the ideal keyword density.

  1. Using SEO friendly URLs

This is probably something a lot of people new to the world of Internet Marketing completely ignore. Besides your content, it’s also quite important to come up with optimized page URLs.

First and foremost, your page’s URL should be as short as possible. Having long and ugly looking URLs would probably be the last thing you would like to have while trying to rank your site. Also, your URLs should include your main keyword in them. Google has itself stated that it gives most weight to a URL’s first 3-5 words. So it would be highly recommended to include your keyword in the first 3-5 words.

A final word

There are quite a few other important factors as well that seem to be affecting a website’s ranking considerably. You can sign up for our newsletter to receive all such important details as well as have access to a lot more useful resources that will go a long way in helping you rank your site.

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