Okay, you have just completed the building of your new website, you are excited and can’t wait to share your “new baby” with the rest of the world. Only if it was that easy. Guess what? It is. The online community today is all about visibility, everybody wants to get their website out there to boost traffic and increase revenue. The competition is fierce but by understanding the basics and applying them diligently, you will be a step ahead of the competition. In this article, I am going to reveal three simple but effective ways to increase your website’s traffic.
Create Online Business Profiles
The first thing to consider is registering your website on multiple local business profiles online. For example, if someone is searching a product or service online, the search engine will display local businesses offering that service or product locally. Naturally you want your website to be among else you are losing customers to your competitors. Google My Business, Yahoo! And Bing should be your primary targets; they are major search engines with Google alone having over 3.5 Billion searches per day and 1.2 Trillion searches per year worldwide.
It is not enough to simply just ‘register’ on these sites. You must complete your profiles and constantly update profiles with relevant information. This will tell Google that you are active, and as a reward Google will let your website and profile appear when relevant keywords are searched. So you see, you get rewarded for staying awake and participating in class. Try to make a habit of checking your profiles daily, engage with customers, and encourage them to leave feedbacks and reply to their comments. It might seem a lot at the beginning, but when you make it a habit you will enjoy the benefits.
Business Directories (NAP Citations)
The next thing to consider is listing your website on directories. These are web pages that direct internet users to relevant sites that have been sorted by service or industry. You should register on local, national and industry related directories.
Local listings like Yelp, Yellow Pages, Small Business Directory, Web Directory UK, Open Directory and more can greatly improve traffic and increase e-commerce sales. Also, get your information on travel sites like Trip Advisor, Expedia, Orbitz, it can help you bring even more tourists to your business.
Looking for the right directory requires patience and the right keywords. Google search is a good place to start your search when looking for a relevant directory. You need to localise your search to your specific geographic area. For example, if you live in Birmingham, search local business directories in Birmingham. You can further personalize the search by using specific keywords relevant to your niche. Say you sell jewelleries; you can type “jewellery directories” on google search then pick your preferred directories from the search results to submit your website. The same applies with national directories.
Interact With Your Audience (Social & Blog)
The final thing to consider is blog outreach and social media presence. You should be active on all social media platforms if possible. Modern technologies like Hootsuite, Buffer and more have made it possible to manage multiple social media accounts seamlessly. Social media marketing is taking the world by storm, sharing quality content on your social media channels like Twitter, Facebook, LinkedIn, Google+, Pinterest, YouTube and more can rapidly skyrocket traffic to your site. Google loves quality content and rewards those who share quality content with increased visibility online.
In addition to social media, blogging has now become a norm for every online business. Blogging will improve traffic to your website and increase revenue when done correctly. The key is sharing quality content and actively engaging and posting articles. Start a blog which is relevant to your business and start posting quality contents to increase traffic to your site.
So there you have it… the three simple but effective steps to boost traffic and increase your website revenue. There are tons of other ways to increase traffic on your site, but these three are an ideal place to start. As you progress in the online and search engine optimization community, you will understand and apply other techniques to increase traffic on your site. Enjoy the experience and always remember it is not how fast you can get there, but how far you can last being there. Take it slow and try to understand the concept, it will serve you well in the long run.